This is a guest post from Mark Sieverkropp, our senior affiliate manager and resident summit expert. He has run summits such as the Peak Work Performance Summit, The Work By Design Summit and the World Record-Breaking summit, The Authority Super Summit in addition to dozens of product launches.
Recently Matt and I had a conversation with a friend of ours who was wanting to recruit affiliates for her upcoming virtual summit. As we gave her some suggestions, I realized that, while many recruiting techniques are the same, regardless of whether you’re running a summit or a product launch, there are a few key differences. So Matt asked me to share some of those tips with you.
When we first began running virtual summits, we basically took our playbook for affiliate product launches and applied it to summits.
A lot of affiliate programs only work with larger affiliates…and I think that’s wrong. I’m not judging people who decide to only work with a select group of needle movers, but I do think it’s a mistake. Below I share seven reasons why you should work with smaller affiliates.
Before I share my seven reasons to work with smaller affiliates, let me be clear on something:
There is no better way to grow your list and your sales than picking up a few huge affiliates. They can explode your business literally overnight.
I’m about to reveal the easiest, most effective, and fastest way to get awesome new affiliates. When I share it, it will seem obvious…and yet, almost no one does it.
I’ll spare you the teasing and the mystery and cut right to the good stuff.
The number one way to get new affiliates is this:
Your early efforts at recruiting affiliates are severely limited by your network. When you are first getting started online, you might not know a single person who’d make a good affiliate? So, how do you find affiliates even if you don’t know anyone? Today, I share the exact method we’ve used to recruit thousands of affiliates for our clients.
When you are first starting out recruiting affiliates, it can be hard to find more than a few people who are good fits and with whom you have a good relationship. That makes recruiting good affiliates a challenge, because most people have a limited network of potential affiliates on hand. So how do you recruit affiliates you don’t even know? Today, I’ll show you how.
Over the years, more than 80% of affiliates we’ve recruited began promoting offers before we had any relationship with them. That means that prior to reaching out to them to ask them to promote something, we didn’t know each other. At all.
What is the secret to hearing YES more often from potential affiliates? The answer is surprisingly simple and I share it in today’s video:
In this video, I share why you don’t hear YES more often and how to fix that. I also share the formula I follow to hear YES from more potential affiliates.
Recruiting great affiliates seems easy in an industry where every knows all about affiliate marketing, but what about in an industry where virtually no one does? That’s what today’s video is all about:
AJ Silvers asked a great question that inspired this video:
Is there a right time to begin recruiting affiliates? The short answer is…YES…and I share it in today’s video:
Your potential affiliates are busier than ever. They have their own businesses to run, their own promotional calendars to manage, and their own lives to live.
Can you imagine Coke and Pepsi suddenly deciding to promote one another? I know that sounds completely insane, but thankfully, for most of us, working with competitors is a great way to grow our businesses. In this video, I’ll show you why and how competitors make great affiliates, plus why and how you should promote them.
In this video, I share you the four ways to work with competitors as affiliates. Put these tips to use and you’ll find that competitors will be some of your best affiliates.
What do you do if you are in an industry or a niche that feels like it’s not a good for having an affiliate program? That’s what one reader recently asked and in this video, I answer that question.
Craig Alexander recently emailed me and explained why his industry is not right for affiliates. Is he right or wrong?