Check out the latest articles and podcast episodes
An affiliate program for an agency works because service contracts pay more per deal than almost anything you'd promote in a typical program. A marketing agency billing $8,000 a month can hand a...
Test your affiliate tracking before you launch, and test it with a real click and a real purchase, not a guess. This post walks through the exact sequence: clicking your own affiliate link, buying...
When two affiliate programs pay about the same, affiliates choose the one that pays on time, replies fast, hands them ready-to-use assets, and earns them more per click after conversion. The...
After you hire an affiliate manager, you keep two things: the relationships with your biggest partners and the story behind your offer. Hand off recruiting, activation, day-to-day emails, and...
I managed a publicly traded online retailer's affiliate program from 2010 to 2015, and I took it from about $15 million a year to $325 million a year with five specific changes: recruiting one...
At most traffic levels, affiliate marketing earns more per visitor than display ads because you get paid on a sale, not a fraction of a cent per page view. Display ads scale with raw traffic and...