There's a very simple tool in your marketing arsenal...that yields powerful results. It's called perceptual contrast and if you are familiar with the writings of Robert Cialdini, you know the term....
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Overcoming the “Messy Middle” in Affiliate Launches [PODCAST]
The problem with any big affiliate product launch is what we call the "Messy Middle." It's not the first day or the last day when sales are huge. It's everything in between. So how do you make the...
The Practice of Gratitude (and a HUGE Thank You!) [PODCAST]
Today, as I am every day, I am thankful for you! And I am thankful for so many things. In this episode, I share the things for which I am thankful and how you too can practice gratitude and see...
What All Great Marketers are Doing This Holiday Season (Part 12 of 12) [PODCAST]
'Tis the season...to watch and learn from your fellow marketers! Your 2019 holiday planning begins NOW...and you can learn a lot by watching other marketers promote holiday affiliate offers. Listen...
Old School Tactics That Still Work Today with Holiday Affiliate Promotions (Part 11 of 12) [PODCAST]
So I had an affiliate ask me what he needed to do to boost his affiliate sales during the holidays. When I shared my advice, he laughed at me. He said it was "outdated." UNTIL...I showed him the...
How to Get Your Messaging Right in Holiday Affiliate Promotions (Part 10 of 12) [PODCAST]
There are two keys to effective messaging with holiday affiliate promotions (or any affiliate promotion for that matter). But you have to get them in the RIGHT order. Today, I'll show you how to get...