What can the 2004 Boston Red Sox and a youth basketball coach teach you about success? They show how ignorance might just be your greatest asset. Watch this video to find out why. Many...
The Latest
Check out the latest articles and podcast episodes
How an Affiliate I Barely Knew Sold Me a $2,000 Program in Just One Email
This is a guest post from Tarzan Kay. Yes, that is her real name. In addition to having the coolest name in online marketing, Tarzan is a copywriter who teaches others how to write effective copy...
How to Stand Out in a Crowded Market
Getting noticed today is easier than at any point in human history. But standing out today is harder than ever. No matter what market you are in, it's crowded and messy. So how do you stand out?...
The Most Important Skill of Any Marketer
Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you. Today, I consider...
What Donald Trump Can Teach You About Great Marketing
Whether you love him, hate him, or can't quite figure him out, you have to admit that Donald Trump's campaign for president is something to marvel at. I will not get political with this post...
What Nickelback Can Teach You About Effective Messaging
Right off the bat here, let me be clear about something. I can't stand Nickelback. Their music is repetitive, unoriginal, and if you've heard one song, you've heard them all. And that is exactly why...